Amazon image suppressed for a non-white background? Fix it in 10 seconds

If Amazon flagged your main image or suppressed your listing for its background, the fix is a pure white (255,255,255) background with the product filling 85%+ of the frame. ShelfShot does both and checks the result.

Drop a product photo here or click to choose (JPG, PNG, HEIC from iPhone may need converting)

Soft contact shadow Fill 88% Size px

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Six more images for slots 2–7, made automatically by our software from your real product. Three are built from your cut-out and your own words: feature callouts, a size reference and a close-up. Three are AI lifestyle scenes that place your actual cut-out in a real-looking setting. Your product is never redrawn.

£9 per product · 6 images · 2000 px · commercial use

Product name Where it's used Key features (one per line, up to 4) Size (optional)

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Tips for amazon main image rejected non-white background

The most common cause is a background that looks white but isn't exact: cream, light grey or a shadowed sweep.
Second most common: the product is too small in the frame. Amazon wants 85%+.
Third: added text, badges or a border. Move those to secondary images.
After uploading the fixed image, suppression usually clears once Amazon re-scans the listing.

Amazon main image rules, checked automatically

Background must be pure white, RGB 255,255,255. Off-white or light grey gets flagged by Amazon's automatic checks.
The product should fill 85–100% of the frame.
1,000 px on the longest side enables zoom; 1,600 px+ is recommended and 2,000 × 2,000 is the safe choice.
Show only the product being sold. No text, logos, badges, watermarks, borders or props.
A real photo of the actual item, not a drawing or render that misrepresents it.

Questions

Is a shadow allowed?

A soft, natural shadow under the product is widely used, but the background around it must stay pure white. ShelfShot's shadow option keeps the edges exact white.

Why does my white background fail?

Most 'white' studio photos are actually 240–250, not 255. Amazon's checker looks for exact white.