Amazon main image requirements (2026 checklist) + free checker

Every rule Amazon applies to your main image, in one checklist. Drop your photo in and ShelfShot fixes and checks it automatically.

Drop a product photo here or click to choose (JPG, PNG, HEIC from iPhone may need converting)

Soft contact shadow Fill 88% Size px

Want clicks, not just compliance? Get the scene pack.

Six more images for slots 2–7, made automatically by our software from your real product. Three are built from your cut-out and your own words: feature callouts, a size reference and a close-up. Three are AI lifestyle scenes that place your actual cut-out in a real-looking setting. Your product is never redrawn.

£9 per product · 6 images · 2000 px · commercial use

Product name Where it's used Key features (one per line, up to 4) Size (optional)

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Tips for amazon image requirements

Main image slot: product only, on pure white. Lifestyle, infographics and text belong in the other slots.
Books, music and video need the cover to fill 100% of the frame.
Clothing for adults can be shown on a model; children's clothing should be shown flat or folded.
Accepted files: JPEG (preferred), PNG, TIFF or GIF, in sRGB or CMYK. Keep each file under 10 MB.

Amazon main image rules, checked automatically

Background must be pure white, RGB 255,255,255. Off-white or light grey gets flagged by Amazon's automatic checks.
The product should fill 85–100% of the frame.
1,000 px on the longest side enables zoom; 1,600 px+ is recommended and 2,000 × 2,000 is the safe choice.
Show only the product being sold. No text, logos, badges, watermarks, borders or props.
A real photo of the actual item, not a drawing or render that misrepresents it.

Questions

What happens if my main image breaks the rules?

Amazon can suppress the listing: it disappears from search until you upload a compliant image.

What size should my Amazon image be?

2,000 × 2,000 px square is the safe choice: it passes the 1,000 px zoom threshold and the 1,600 px recommendation.